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After wearing a kit at a friendly that violated advertising regulations huddersfield Town have been fined # 50,000 by the Football Association.
The offending shirt was worn as a member of a sponsorship deal.
Previous month using Huddersfield charging the bookmaker’s name has been displayed in a pre-season friendly at Rochdale in a sash across the top of the club.
Together with the deal seeing the host is removed by the golf club from the front of the kit the top has been a spoof.
Huddersfield confessed the charge and were also warned about their conduct with an independent regulatory commission.
The slogan on the Championship side’s shirt broke FA law C.2(I), which states advertising should consist of one single area on the front of the top, not exceeding 250 square centimetres.
Paddy Power issued an announcement in that it compared the fine that was 50,000 over alleged racist chanting by enthusiasts in an FA Cup match against Everton in January to the fine handed to Millwall.
The bookmaker didn’t respond to questions about the sponsorship.
In the FA’s written reasons Martin Coy – July who refereed the favorable – stated Huddersfield chairman Phil Hodgkinson had asked him to ban them from wearing the kit.
“He explained that my conclusion could then potentially be good promotion and portion of this advertising campaign,” Coy said in an opinion statement.
“I had been uncomfortable with this and believed it wasn’t my place to prohibit the kit but I advised them that I would recommend they followed the principles and advice from The FA.”
Coy was then told Huddersfield would not wear the shirt, details of which the club’s operations manager Ann Hough stated were kept until the game’s day.
Hodgkinson explained legal action threatened if they did not wear it out, although the FA warned the club which they might take action if the shirt has been worn.
“The host stated it could be deemed to be a material violation of this sponsorship agreement in the event the team did not wear the oversized logo,” he explained.
“In the circumstances, when confronted with the danger of serious legal action from the club’s primary sponsor, and no time to look for outside legal counsel, we felt we had no alternative but to use the oversized emblem in the match.”
Huddersfield said they did not believe the FA’s kit regulations employed to friendlies, but the commission said it had been a”blatant disregard” of those principles.
“The club’s motives were financial, deliberately running the chance of becoming’charged’,” it said.
“The decision not to wear the sash shirt has been one the club must have left; it shouldn’t have attempted to conceal behind the referee.
“Seeing the Warriors in that way was wrong and also not an insignificant aggravating factor. The referee displayed respectable judgment in the surface of such behavior.”
The FA informed the panel:”The choice to expand the advertising in this overt manner was irresponsible, particularly in the current climate regarding gambling.”
The one-off shirts were sold, increasing over #30,000 for charity.
Paddy Power have agreed prices that were similar to’unsponsor’ the shirts of Southend United, Motherwell, Macclesfield Town along with Newport County.
Of those 44 clubs in the Premier League and Championship, 27 have gambling sponsorship in their shirts.
“This reveals the hold a gambling firm can have over a 111-year-old football club,” recovering gambling addict James Grimes, who conducts the charity The Big Measure, told BBC Sport.
“It appears the club dropped its principles over the matter and it’s sad for lovers.”
Last month Huddersfield’s Championship rivals Derby procured”a record-breaking sponsorship” bargain with their top host, on line casino 32Red,”on the rear of” registering former England captain Wayne Rooney as a player-coach.
While no direct connection was verified, the group number at Pride Park of Rooney will probably be 32 when he unites in January.
Adam Bradford, from Safer Online Gambling Group, said:”Paddy Power have in this case duped a football club into a backfiring advertising stunt.
“It had been lacking in several moral points to start with but queries must also be asked of Paddy Power; it feels to us as if they’ve gotten away gently on this one and exploited their position”
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