In the a2 that is recent studies revision workshops we focused on the need for students to make use of independent research evidence to greatly help support the lines of analysis their essay points.
One analogy we used was thinking about examples (evidence) once the seasoning in an essay hot-pot or casserole. The seasoning is there to really make the meal taste great; you also need the ingredients that are raw! An essay point that is developed to a good depth will always score better aided by the examiners than answers that are plagued by way too many examples.
In March 2012, tour operator and travel agent Thomas Cook announced that its 16,000 UK staff would no further be able enjoy discounts all the way to 75pc their holidays off. The move was section of a cost-cutting strategy because of the tour operator is eliteessaywriters.com/buy-essay-online legit which has a goal to cut operating costs by ?35m a in order to improve cash flow and reduce its substantial bank debts year.
So, we now have an example of a piece that is recent of news. It?s this that we call evidence – and it’s really easy to get hold of simply by reading the continuing business news regularly.
You don’t need to research everything you possibly can about Thomas Cook. You don’t need to memorise Thomas Cook’s recent results that are financial have detailed familiarity with the cost-reduction plan. You simply need some examples that are good. It really is how they are used by you that really matters.
How could we make use of the evidence about Thomas Cook’s decision to create savings by restricting the staff discount scheme?
The data might be useful in several contexts. For example, it could be used by you in an essay on strategic retrenchment, or approaches for profit improvement. You could utilize it as a example of how board-level decisions built to achieve corporate objectives might have effects at a level that is functional. You can make use of it in an essay on culture (new management taking a decision for financial motives without necessarily considering all the HRM & operational implications)
The thing that is important remember is that the evidence needs to be used to aid the line of analysis in each paragraphpoint. Make the example and explore the implications. Look at the significance of the example and those implications.
An effective option to try this is to use “connectives” – phrases and words which help develop a logical chain of argument.
So, let’s see a typical example of that doing his thing. We will make use of the Thomas Cook staff discount evidence/example thereby applying it to a paragraph point which explores the possibility undesireable effects of a strategy that is cost-cutting.
Go through the paragraph below. Observe how the evidence is used by it and then builds on it. Underline the connectives used – how many is it possible to spot? You should also note the way the example uses relevant business terminology – this helps build credibility aided by the examiner.
Firms that need to enhance their profitability and cash flow will inevitably look at reducing operating costs where possible. However, you will find potential dangers with a cost-minimisation strategy. For instance, Thomas Cook has set itself a corporate objective of reducing annual operating costs by at least ?35m p.a. it reduce high gearing levels as it seeks to improve cash flow in the short-term to help. It really is implementing a variety of measures shop that is including, redundancies and in addition decreasing the cost of financial benefits (such as for example generous discounted holidays) paid to Thomas Cook staff. When you look at the short-term, reducing staff discounts should end up in an important cost saving since TC has tens and thousands of staff, although that will depend regarding the extent to which TC staff take advantage of the discount scheme. However, there are several potential downsides to the decision, including the likelihood of reduced morale and motivation of staff who value their holiday discounts, which may indirectly end up in worse customer care or lower productivity, resulting in lower revenues and profits which as a result could possibly lead to lower cash flows when you look at the long-term. The choice to limit staff discounts may initially seem quite appealing to management, however as described, you can find potential hidden tangible and costs that are intangible would lessen the impact associated with decision on TC’s cost-reduction strategy.
